Mavenir’s Industry Leading RCS Enables Operators to Seamlessly Incorporate Traditional SMS and MMS Services, and Connect to 3rd Party or OTT Applications
With the growth of Business to Customer (B2C) Messaging, RCS is gaining momentum with global launches. Its open platform provides developers with everything they need to build and deploy advanced communication applications, offering new revenue opportunities for operators looking to offer new services to enterprise customers.
Mavenir RCS Enables A2P (Application to Person) Messages:
- Sender identified by name, not a short-code or MSISDN
- Integration of graphics and QR codes
- Hot-buttons to websites replacing links
- Executable code embedded in the message, enabling customers to take action immediately without going to a website
- Spam protection and privacy control measures to maintain customer trust
- Provides the basis for up-selling A2P SMS now, and a chatbot platform in the near future
- Universal Profile 2.0 standardizes this functionality across all Universal Profile clients