Connecting the Bots
Rich Communication Services (RCS) is set to replace the text-based Short Message Service (SMS) as the standard mobile messaging application for A2P and P2A consumer/brand interactions with significant improvements in media richness, interactivity, security, and brand discovery capabilities. Chatbots are a key component of the RCS P2A experience, but early adopters who have already implemented web-based chatbots will not welcome the idea of duplicating their efforts in a new channel.
This white paper goes over the challenges that brands are facing in their omni-channel strategies and provides guidance on why they should be investing in RCS campaigns. It also details how RCS can become another standard messaging channel available in the leading chatbot platforms to facilitate the relationship between brands and consumers.