Connecting the Bots
Rich Communication Services (RCS) is set to replace the text-based Short Message Service (SMS) as the standard mobile messaging application for A2P and P2A consumer/brand interactions with significant improvements in media richness, interactivity, security, and brand discovery capabilities. Chatbots are a key component of the RCS P2A experience, but early adopters who have already implemented web-based chatbots will not welcome the idea of duplicating their efforts in a new channel.
This white paper goes over the challenges that brands are facing in their omni-channel strategies and provides guidance on why they should be investing in RCS campaigns. It also details how RCS can become another standard messaging channel available in the leading chatbot platforms to facilitate the relationship between brands and consumers.
Mavenir Announces Commercial Availability of 4G Open RAN-Based Outdoor Small Cell
24 November 2021
Mavenir announces 4G Open RAN-based Outdoor Small Cell, the precursor for upcoming 4G/ 5G and Multi RAT radio access solutions.
7 Critical Things I Know About… Private Celluar Networks
18 November 2021
Mavenir’s Aniruddho Basu, GM, Emerging Business talks to The Mobile Network on how unlocking the benefits of private networks requires the industry to address the market opportunity in the right way – and that might mean re-thinking platform, technology, operating and business models.
Europe Urged to Act Now to Build Open RAN Ecosystem
18 November 2021
A new report, published today by five of the leading European telecommunications companies called upon policymakers, EU Member States, and industry stakeholders to collaborate and urgently prioritise Open Radio Access Network (Open RAN). This will ensure that Europe continues to play a leading role in 5G, and in the future, in 6G.