Mavenir Sponsored Data Platform
Data monetization is an ongoing challenge for operators. In many regions, while smartphone penetration is high, data penetration is low. Some estimates show that in emerging markets, at any given time, up to 80% of subscribers lack data connectivity. With prepaid subscribers purchasing little or no data, operators are looking toward sponsors (advertisers, marketers, and enterprises) to buy data on behalf of subscribers.
Mobile advertising is growing faster than any other form of advertising, including television, according to a recent Magna Global report. Fifty-four percent of digital advertising sales are now generated by impressions and clicks on mobile devices. With smartphones becoming a primary target for marketers, operators have a huge opportunity to monetize their data and build customer loyalty by connecting the marketers with their target audience. In a recent Mobile Marketing Association survey in Latin America, 93% of respondents indicated that they would watch a video or engage with a brand in exchange for mobile data. Mavenir’s Sponsored Data Platform provides for this type of value exchange by building a bridge to the mobile marketing and advertising ecosystem, solving the data monetization puzzle for operators worldwide.
Mavenir Appoints Bejoy Pankajakshan to Newly Created Role of Chief Technology and Strategy Officer
27 July 2021
Mavenir today announced the appointment of Bejoy Pankajakshan to the newly created role of Chief Technology and Strategy Officer (CTSO).
Mavenir Enables Faster 5G Service Creation with its BSS Digital Enablement Platform
21 July 2021
Mavenir’s BSS Digital Enablement Platform delivers on the promise of 5G with simplified service creation and digital marketplace.
Mavenir 4G/5G Open vRAN Deployed at Deutsche Telekom O-RAN Town
15 July 2021
Mavenir is providing the Open vRAN software and integrating it with the multi-vendor O-RAN radio units and O-Cloud in the first live Open RAN with massive MIMO antennas in Europe part of Deutsche Telekom's O-RAN Town.