Mavenir Sponsored Data Platform
Data monetization is an ongoing challenge for operators. In many regions, while smartphone penetration is high, data penetration is low. Some estimates show that in emerging markets, at any given time, up to 80% of subscribers lack data connectivity. With prepaid subscribers purchasing little or no data, operators are looking toward sponsors (advertisers, marketers, and enterprises) to buy data on behalf of subscribers.
Mobile advertising is growing faster than any other form of advertising, including television, according to a recent Magna Global report. Fifty-four percent of digital advertising sales are now generated by impressions and clicks on mobile devices. With smartphones becoming a primary target for marketers, operators have a huge opportunity to monetize their data and build customer loyalty by connecting the marketers with their target audience. In a recent Mobile Marketing Association survey in Latin America, 93% of respondents indicated that they would watch a video or engage with a brand in exchange for mobile data. Mavenir’s Sponsored Data Platform provides for this type of value exchange by building a bridge to the mobile marketing and advertising ecosystem, solving the data monetization puzzle for operators worldwide.
Coordinated G7 Effort Toward Genuinely Open and Interoperable Standards Will Unlock the Full Potential of 5G
11 June 2021
In an opinion piece, Mavenir's John Baker places urgency on the G7, accentuating that a coherent global approach is essential in order to rebuild a productive and resilient global economy with “digital technology at its heart”. Open and interoperable interfaces are about fostering innovation – allowing new approaches to flourish and to deliver new products and services that will benefit consumers everywhere.
Dell and Friends Target the Telco Edge, Open RAN
10 June 2021
Dell’s new reference IT platform architectures for edge, core and Open RAN, working with partners to help deliver appropriate functionality for those use cases. Mavenir ‘s 5G Open RAN software to run on Dell EMC PowerEdge XR11 ruggedized servers.
Dell Technologies Helps Communications Service Providers Transform to Capture Opportunities at the Edge
10 June 2021
Mavenir is collaborating with Dell Technologies to develop 5G Open RAN software.