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events

Light Reading Symposium: Open RAN Symposium 2020

Mavenir is a Gold Sponsor of the Light Reading Symposium: Open RAN Symposium taking place December 8th & 10th | Featured Mavenir Speaker on Panel: Open RAN Control, Management & Operations | John Baker | 10 December

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‘OPEN RAN IS OUR IDENTITY’ – ANALYST EVENT HIGHLIGHTS

As Mavenir is transforming and disrupting the market at a rapid pace, we paused to update key analysts on the latest and upcoming innovations. The relentless focus on redefining the mobile network economics is more urgent than ever as mobile operators are under growing pressure to meet ever-increasing capacity demands and grow service revenue, all…

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TIME TO HIT THE ACCELERATOR ON RCS BUSINESS MESSAGING

Throughout 2018, RCS Business Messaging has been an increasingly hot topic at industry tradeshows and customer meetings. During Mobile World Congress Americas, the Mavenir-sponsored RCS Business Messaging Seminar had a huge line of people waiting to enter the room half an hour before it began, and most of them had to be turned away because the room…

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CISCO, INTEL, RED HAT AIM AT CLOSED 5G RADIO SYSTEMS

Cisco has used Mobile World Congress 2018 to tout a group of vendors working on open tech for the mobile radio access network. “Virtual RAN” – Radio Access Network – refers to a shift in base station architecture away from proprietary functions running on vendor-specific base station hardware. vRAN remakes the mobile network on the principles of…

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Mondelēz Build Brand Recall to Launch Candy Bar at Brazil

When introducing their 5Star candy bar to the Brazilian market, Mondelēz, the multinational confectionery, food and beverage company, wanted to stand out from the crowd. To find new ideas, they hosted a day long contest where marketing firms presented new ideas. Aquto won the contest by recommending giving data rewards to customers for engaging with Mondelēz on their mobiles—the “Sweet Data Rewards with 5Star” program was born.