Pardeep Kohli
Pardeep is leading the transformation of network economics for 4G/5G with the evolution to 100% software networks for CSPs.
BRINGING MESSAGING BACK TO THE CARRIERS
As users are drawn to the feature-rich chat capabilities of Over-the-Top (OTT) messaging services, the once-lucrative carrier-based messaging incumbent services are quickly being challenged and displaced. The growing OTT user-base is beginning to attract the attention of marketers. Historically, one of the most significant drawbacks to OTT message services was that users had to download…
RCS MESSAGING AND THE A2P/P2A CONUNDRUM
A joint effort by the GSMA, leading MNOs, suppliers of telecommunications equipment, and application developers led to the creation of the RCS standard, bringing forward a successor to SMS which enhanced the user experience with multimedia capabilities including: Audio, images, and video Messaging conversations Group chat Sent, delivered, and read notifications Rich cards and rich…