Resources

Home > Resources > Intelligent Customer Engagement and Retention

White Paper

Intelligent Customer Engagement and Retention

MNOs are under intense pressure in the consumer market, seeing flat growth in net number of subscribers, forced into price wars on voice and data plans, and heavily disrupted by voice and messaging over-the-top (OTT) applications such as WhatsApp, FaceTime, and others that have eroded their consumer revenue. It has become a race to the bottom to see who can offer the cheapest plans to customers while still maintaining profitability. As a result of this saturated market, customers have more options than ever when they come to the end of their contract. They could stay with their current provider, or just as easily go across the street (sometimes literally) to a competitor. The key, then, for MNOs is to offer something different, something new that can give their customers a compelling reason to stay.

In this paper, we identify the MNOs’ opportunity to reach the underserved SMB market with an evolved solution for customer engagement and retention. As a natural extension to the consumer business, the segment represents a significant prize that can be capitalized on with solutions owned and operated entirely by the MNO.

Download



Additional Resources

Video

Contact Center

WATCH >

Case Study

Mapping Out a Better Customer Service Experience

View >

Webinar

MEF: The Future of Messaging

Learn More >

Related Content

The Inextricable Link Between Openness and Innovation for Mobile Networks

16 September 2021

To meet the growing demands of consumers and achieve the true potential of 5G, CSPs want and need to incorporate openness and innovation into the mobile network.

Read More

Mavenir Aims to Disrupt Telecom Networks Space, to Strengthen 5G R&D

14 September 2021

Mavenir’s Pardeep Kohli expands on the company’s make-up and its inherent strengths, aim to drive innovation and disruption in the networks space dominated by Ericsson, Nokia and Huawei.

Read More

TIM: Two New Open RAN Solutions Launched on Mobile Network

14 September 2021

Mavenir is collaborating with TIM on two Open RAN deployments

Read More