ZeptoLab Partners with Aquto by Mavenir to Enable ‘Data Free’ Download of Games Through Sponsored Data
BOSTON, June 30, 2016 /PRNewswire/ — Aquto by Mavenir, the leader in sponsored data / data rewards, and ZeptoLab, the global gaming company dedicated to the science of fun, today announced a new mobile partnership. The partnership brings together Aquto’s by Mavenir technology and ZeptoLab’s popular mobile multiplayer game, King of Thieves, allowing consumers to download the game free of data costs through select media channels.
“With the explosion of smartphones and mobile content/services, sponsored data and data rewards plays a critical role in providing consumers with more mobile access and connectivity,” said Susie Kim Riley, Aquto by Mavenir CEO. “Generally, users are reluctant to download apps on cellular networks – we are removing the friction for users so they can download and use the app without worrying about the data charges.”
King of Thieves has attracted more than 31 million since its launch last year and continues to attract new gamers. Removing the data barrier not only increases app installation but also increases consumer engagement creating a consumer friendly experience for mobile users.
“Aquto’s by Mavenir unique approach to app downloads reduces the friction consumers often encounter when attempting to download an app over cellular connections,” said Elena Solovyeva, VP of Marketing and Sales of ZeptoLab. “The benefit we are providing our users will enable them to stay more engaged over mobile – clearly a , a win-win model for all.”