Mavenir Sponsored Data Platform for Sponsors
Data monetization is an ongoing challenge for operators. In many regions, while smartphone penetration is high, data penetration is low. Some estimates show that in emerging markets, at any given time, up to 80% of subscribers lack data connectivity. With prepaid subscribers purchasing little or no data, operators are looking toward sponsors (advertisers, marketers, and enterprises) to buy data on behalf of subscribers.
Mobile advertising is growing faster than any other form of advertising, including television, according to a recent Magna Global report. Fifty-four percent of digital advertising sales are now generated by impressions and clicks on mobile devices. With smartphones becoming a primary target for marketers, operators have a huge opportunity to monetize their data and build customer loyalty by connecting the marketers with their target audience. In a recent Mobile Marketing Association survey in Latin America, 93% of respondents indicated that they would watch a video or engage with a brand in exchange for mobile data. Mavenir’s Sponsored Data Platform provides for this type of value exchange by building a bridge to the mobile marketing and advertising ecosystem, solving the data monetization puzzle for operators worldwide.
Mavenir and MobiledgeX Enable Global Edge Connectivity with Deutsche Telekom
22 June 2021
Mavenir, MobiledgeX and Deutsche Telekom, have demonstrate dynamic cloud-native deployment of 5G Core UPF for users where it is needed.
How AI-On-5G Will Drive the Industrial Transformation
16 June 2021
In this TECHGIG article, Mavenir's Kuntal Chowdhury addresses how 5G is more than just a generational step. Exploring ways in which 5G is set to revolutionize the way we live and work, opening up a new world of possibilities for every industry, including manufacturing and from healthcare to logistics.
Mavenir Turns Up Campus Network to Showcase Open vRAN, CBRS Suite
16 June 2021
The newly launched Mavenir campus network in Dallas for 4G/5G demonstrates network integration across a suite of certified solutions, integration with 3rd party vendors for interoperability testing and a new approach to Open Virtualized Radio Access Network (Open vRAN) Citizens Broadband Radio Service (CBRS)/OnGo® Private Network deployments.