Mavenir Sponsored Data Platform for Sponsors
Data monetization is an ongoing challenge for operators. In many regions, while smartphone penetration is high, data penetration is low. Some estimates show that in emerging markets, at any given time, up to 80% of subscribers lack data connectivity. With prepaid subscribers purchasing little or no data, operators are looking toward sponsors (advertisers, marketers, and enterprises) to buy data on behalf of subscribers.
Mobile advertising is growing faster than any other form of advertising, including television, according to a recent Magna Global report. Fifty-four percent of digital advertising sales are now generated by impressions and clicks on mobile devices. With smartphones becoming a primary target for marketers, operators have a huge opportunity to monetize their data and build customer loyalty by connecting the marketers with their target audience. In a recent Mobile Marketing Association survey in Latin America, 93% of respondents indicated that they would watch a video or engage with a brand in exchange for mobile data. Mavenir’s Sponsored Data Platform provides for this type of value exchange by building a bridge to the mobile marketing and advertising ecosystem, solving the data monetization puzzle for operators worldwide.
The Inextricable Link Between Openness and Innovation for Mobile Networks
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To meet the growing demands of consumers and achieve the true potential of 5G, CSPs want and need to incorporate openness and innovation into the mobile network.
Mavenir Aims to Disrupt Telecom Networks Space, to Strengthen 5G R&D
14 September 2021
Mavenir’s Pardeep Kohli expands on the company’s make-up and its inherent strengths, aim to drive innovation and disruption in the networks space dominated by Ericsson, Nokia and Huawei.
TIM: Two New Open RAN Solutions Launched on Mobile Network
14 September 2021
Mavenir is collaborating with TIM on two Open RAN deployments