Mavenir Sponsored Data Platform for Sponsors
Data monetization is an ongoing challenge for operators. In many regions, while smartphone penetration is high, data penetration is low. Some estimates show that in emerging markets, at any given time, up to 80% of subscribers lack data connectivity. With prepaid subscribers purchasing little or no data, operators are looking toward sponsors (advertisers, marketers, and enterprises) to buy data on behalf of subscribers.
Mobile advertising is growing faster than any other form of advertising, including television, according to a recent Magna Global report. Fifty-four percent of digital advertising sales are now generated by impressions and clicks on mobile devices. With smartphones becoming a primary target for marketers, operators have a huge opportunity to monetize their data and build customer loyalty by connecting the marketers with their target audience. In a recent Mobile Marketing Association survey in Latin America, 93% of respondents indicated that they would watch a video or engage with a brand in exchange for mobile data. Mavenir’s Sponsored Data Platform provides for this type of value exchange by building a bridge to the mobile marketing and advertising ecosystem, solving the data monetization puzzle for operators worldwide.
Mavenir Announces Commercial Availability of 4G Open RAN-Based Outdoor Small Cell
24 November 2021
Mavenir announces 4G Open RAN-based Outdoor Small Cell, the precursor for upcoming 4G/ 5G and Multi RAT radio access solutions.
7 Critical Things I Know About… Private Celluar Networks
18 November 2021
Mavenir’s Aniruddho Basu, GM, Emerging Business talks to The Mobile Network on how unlocking the benefits of private networks requires the industry to address the market opportunity in the right way – and that might mean re-thinking platform, technology, operating and business models.
Europe Urged to Act Now to Build Open RAN Ecosystem
18 November 2021
A new report, published today by five of the leading European telecommunications companies called upon policymakers, EU Member States, and industry stakeholders to collaborate and urgently prioritise Open Radio Access Network (Open RAN). This will ensure that Europe continues to play a leading role in 5G, and in the future, in 6G.