Mavenir Cloud-Native RCS Solution Launches as Part of Rakuten Mobile Communication Platform, Rakuten Link


Rakuten Mobile logo

Next-Generation Voice and Messaging Delivered

RICHARDSON, TX, USA – April 8, 2020 – Mavenir, the industry’s only end-to-end cloud-native network software provider for Communications Service Providers, announced that it has successfully deployed its next-generation voice and messaging solution as part of Rakuten Mobile’s communication app, Rakuten Link.

Rakuten Link is a communication platform based on the GSMA RCS (Rich Communication Services) standards. Unlike other OTT (Over the Top) messaging apps where communication is limited to between app users, Rakuten Link allows users to make domestic and international calls to other mobile phones and fixed lines, sending and receiving SMS messages in Japan and overseas, in addition to supporting basic communication features such as group chat, sending and receiving photos, videos and files. All these communications are possible while being connected to Wi-Fi or cellular networks.

The deployment includes Mavenir’s 5G-ready platform that monetizes voice and messaging for domestic and international roaming at low costs, integration of Rakuten ID single sign-on, and is completely cloud-based with full NFV (Network Functions Virtualization) deployed on the Rakuten Mobile platform. The platform is also ready for advanced services such as video calling, voice and video conferencing, and multiple devices including desktop applications.

“Rakuten Mobile’s unique cloud-based network architecture allows flexible deployment of new services such as Rakuten Link. Partnering with Mavenir on the deployment of next-generation voice and messaging services is a key milestone,” said Tareq Amin, Representative Director, Executive Vice President and CTO of Rakuten Mobile. “Driving disruptive innovation like this in the telecommunications sector will position us to provide our subscribers in Japan with flexible, stable and competitive services.”

“As a leading network software provider with our virtualized, cloud-based RCS solution enabled us to help Rakuten Mobile quickly and easily provide voice and messaging infrastructure forming part of their network launch this year,” said Pardeep Kohli, President, and CEO of Mavenir. “Mavenir’s fully virtualized RCS application server and application client will enable Rakuten Mobile to launch new innovative services quickly for enterprises and subscribers.”

By utilizing Mavenir’s RCS solution, Rakuten Mobile provides its subscribers with next-generation rich messaging services based on evolving GSMA Universal Profile (UP) RCS standards. Services include session-based messaging to RCS capable clients, allowing subscribers to instant message (IM), group chat and file share, and supports multi-device scenarios based on RCS standards that support voice and video QoS.

Introducing Rakuten Link, which enables Rakuten Mobile to provide its subscribers with powerful, flexible, agile and cost-effective next-generation messaging services. Available on Google Play store to Rakuten Mobile users from April 8th.

Read More: Partnering to Drive Disruptive Innovation: Rakuten Link

Business Communications
Dark Mode