MWC26 Panel Session
Monetizing AI:
How Operators Unlock New Service Revenue with Conversational AI in IMS
Tuesday, 3rd March | 01:00 – 01:45 PM | Mavenir Stand 2H60 – Hall 2
Secure Your Spot – To Join In-Person or on the Live Streaming
Operators are entering an era where AI is not just a tool for efficiency, but a strategic engine for growing service revenues. This conversation with operators will discuss the most promising service use cases for AI in IMS and how operators can differentiate their offering from alternative solutions. It will address key considerations for deploying AI at scale in mobile networks. Attendees leave with concrete ideas on how to create additional service revenues from their IMS investment.
Panellists
Mavenir
Brandon Larson
SVP & General Manager, Cloud, AI & IMS Business Strategy
Turkcell
Deniz Celik
Associate Director, Core Network Services Planning
STL Partners
Amy Cameron
Managing Director, Research
Host/Moderator
Mobile World Live
David Pringle
Key Takeaways
- From connectivity to value creation: How Conversational AI and IMS move operators beyond basic connectivity, enabling new sources of revenue.
- Conversational AI use cases: With AI, there is potential for many new services. Which ones are the most promising and where should we start?
- Operator Differentiation: There are AI startups and the Device providers like Apple and Samsung offering their own AI solutions. What unique assets do operators have and how can they differentiate themselves?
- Considerations for AI Implementation: Telco has unique requirements and poses challenges for implementing new technologies. What are challenges you see for implementing AI in IMS and how do we address those challenges?
- Control of the AI: Operators will be making decisions on whether to leverage hosted AI as a service from companies like Open AI or deploy the AI in network. What are the pros and cons of each approach.
