Mavenir at AWS re:Invent 2024: Transforming Customer Shopping Experience

*Blog by Sandeep Singh, SVP, GM, Digital Business Enablement, Mavenir

Mavenir will participate in AWS re:invent 2024, scheduled from December 2–6 in Las Vegas, USA. AWS re:Invent is renowned as a premier event showcasing advancements in cloud computing and highlighting how industry leaders leverage AWS technologies to drive innovation and growth.

This year, Mavenir is collaborating with AWS to present an innovative demonstration of its Digital Marketplace solution deployed on the AWS Cloud. This partnership is set to redefine the telecom shopping experience by integrating cloud-native technologies with seamless backend logistics.

A Collaborative Showcase of Excellence

The demonstration at AWS re:Invent 2024 combines the expertise of two key players:

• Mavenir: Mavenir’s Digital Enablement (MDE) platform brings a Digital Marketplace that streamlines partner onboarding and product configuration, enabling seamless synchronization of partner products and inventories. It also facilitates the creation of product bundles by integrating multiple partner fulfilment systems, allowing for the monetization of comprehensive product offerings.
• AWS: A global leader in cloud infrastructure, enabling advanced logistics with Multi-Channel Fulfilment (MCF) along with a secure authentication mechanism that uses AWS Cognito. AWS MCF brings a world-class physical fulfilment network and optimizes inventory management, accelerates delivery times, and offers robust tracking mechanisms, ensuring high customer satisfaction. Additionally, AWS’s Cloud inherent scalability allows businesses to dynamically scale their infrastructure to meet fluctuating demands.

Together, the collaboration demonstrates how CSPs can transform its subscriber’s shopping experience, offering them intuitive product bundling, transparent billing, and seamless order fulfilment.

What to Expect at AWS re:Invent

The live demonstration showcases an end-to-end shopping journey of a subscriber, integrating Mavenir’s Digital Marketplace with AWS MCF, and AWS Cognito solutions.The journey includes subscribers selecting health devices, connectivity plans, accessories, and monitoring services, all offered as bundled packages with real-time pricing that covers both one-time charges and recurring subscriptions. Subscribers will experience placing orders and tracking fulfilment, including system provisioning updates and physical shipping statuses—all within a single, user-friendly interface.

Enabling New Revenue Opportunities for Communication Service Providers

For CSPs, marketplace solutions offer an opportunity to diversify their offerings and drive new revenue streams. By expanding into adjacent products and services, operators can provide a one-stop shopping experience that boosts customer loyalty and profitability.

Key benefits include:

• Diversification: Expanding beyond traditional telecom services to include IoT devices, SaaS subscriptions, and more.
• Customer retention: Creating convenience and personalization that reduce churn.
• Increased profitability: Encouraging premium and bundled service adoption.

Such innovations enable CSPs to evolve into digital service providers, unlocking sustainable business growth and ensuring a competitive edge.

A Must-See at AWS re:Invent 2024

The demonstration by Mavenir and AWS is set to showcase how telecom operators can transform their marketplaces to deliver exceptional customer experiences. This collaboration underscores the potential of combining cloud-native platforms with advanced fulfilment capabilities. AWS re:Invent provides the perfect stage for this transformative solution, offering attendees a glimpse into the future of telecom shopping experiences.