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Solution Brief

Communications and Collaboration

As the worldwide wireless market growth slows year over year, Mobile Network Operators (MNOs) seek new revenue opportunities, not through attracting new customers, but by upselling existing customers. With 99% of businesses having fewer than 500 employees, the SMB segment represents an untapped market that could provide a valuable source of new revenue.

Over time, the communication needs of the SMB have been transformed by mobility and messaging. Workers are predominantly mobile and expect mobile experiences. Meanwhile, consumers have shifted from using voice as the primary channel to contact the SMB to preferring to interact via text messaging.

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