Customer Engagement as a Service
Business Messaging and Monetization
Mavenir Engage is a cloud-based customer engagement as a service solution that enables communication service providers, systems integrators, and channel partners to offer conversational commerce experiences, including advanced messaging communications and automation to businesses of all sizes, with a fast go-to-market, reduced risk, and minimal upfront investments.
It delivers a wide portfolio of business messaging and monetization capabilities, such as RCS Business Messaging, Apple Messages for Business, A2P and P2A campaign management, templated chatbots, visual flow builders, payment integrations, advanced analytics and more. With Mavenir Engage, brands, developers, and aggregators get easy access to the network messaging capabilities via simple RESTful APIs and build and manage rich customer engagement experiences using easy-to-use web tools.
Mavenir Engage bundles multiple leading Mavenir components into a flexible and powerful solution.
- Messaging as a Platform (MaaP): A gateway layer that provides the standard, REST-based Northbound API used to connect chatbots and applications, and the Southbound API to connect to other MaaPs. It is fully compliant with the latest Universal Profile (UP) RCS specifications and provides chatbot registry, directory function and bot analytics, human-in-the-loop APIs for session transfer to a human agent, and more.
- Business Monetization Layer: A suite of value-added service enablers including campaign manager—for application-to-person (A2P) and person-to-application (P2A) campaigns—pre-built chatbot templates, payment integrations, advanced messaging analytics, and a visual flow editor to let businesses customize their bot templates or build their own chatbots from scratch.
- Multi-channel connectors: Web chat, Google Jibe RCS, Google Business Messaging, Apple Messages for Business as well as other messaging ecosystems.
- SpamShield: An AI/ML powered revenue assurance solution.
- Self-Service onboarding.
- Integration with third-party platforms such as payment gateways, and more.
- Ecosystem of pre-integrated messaging partners.
- Contact Center Live Agents option to transfer chat sessions to a human agent.
Mavenir Engage is part of Mavenir’s Cloud & Enterprise portfolio. Download the Mavenir Engage Solution Brief to learn more about its role in enabling conversational commerce and opening omni-channel messaging monetization for service providers, systems integrators, and channel partners.
Mavenir Engage Benefits
A software-as-a-service (SaaS) offering, Mavenir Engage is continuously enhanced with new features and capabilities. It provides the following benefits:
Faster Time to Market
From a few weeks to a few months (depending on the level of integration)
Lower Upfront Costs
Hosted, managed, and operated by Mavenir in the cloud. Light integration to the service provider’s network. No need to acquire network equipment or hire expert personnel to operate it.
Omnichannel service connected to web chat Google Jibe RCS, Google Business Messaging, Apple Messages for Business, and other messaging ecosystems. Service providers can allow brands and businesses to interact with customers wherever they are.
Integration with Business Platforms
CRM systems, eCommerce, point-of-sale (PoS), and more. Allows businesses to integrate their business processes into the conversational commerce experience.
Built-in Customer Care Capabilities
Combines MAVbiz Care, Mavenir’s CCaaS platform with Human-in-the-Loop (HITL) APIs. Service providers can bundle live agent console that allows businesses to transfer chatbot sessions to a human agent, including the conversation history.
Powerful Monetization Capabilities
Including templated bots, campaign management, payment integrations, digital enablement, self-service onboarding portal, advanced analytics, and customer dashboard.
Interactive Flow Builder
For easy tweak to pre-built chatbot templates or to develop chatbot flows from scratch. Visual and intuitive builder UI with a soft learning curve.
Flexible Business Models
Subscription models, based on dimensioning and consumption, and revenue share models that provide the right balance between profitability and risk.
Would you like to know more about how Mavenir Engage can enhance your revenue outlook?
Protect Messaging Revenue and Open New Revenue Opportunities
Mavenir Engage allows service providers to grow their existing A2P wholesale messaging business—by offering rich, multimedia capabilities—and expand into new P2A revenue sources in mobile marketing, advertising, customer service, and conversational commerce markets, without giving up control of their networks.
For systems integrators and channel partners, Mavenir Engage provides a solid customer engagement platform with interconnection to leading messaging ecosystems as well as global mobile network operators (MNOs) that opens new revenue opportunities. For example, channel partners can leverage the monetization tools within Mavenir Engage to build value on top of the platform, with their own templated chatbots and pre-packaged experiences, delivered to the market in a predictable and affordable way and lowering the barrier of entry from the large enterprise to the small and medium business.
RCS Business Messaging
Mavenir Engage includes a GSMA standards-compliant RCS Business Messaging as a Service (RBMaaS) solution—powered by MAVscale MaaP. Mavenir Engage allows MNOs to protect their growing business messaging revenue by providing a fast and simple solution to implement RCS business messaging into the wireless network, from the cloud, with full compatibility with GSMA Universal Profile clients and facilitating the integration of enablers such as chatbots, mobile payments and other messaging-based applications. Mavenir Engage enables MNOs and aggregators to strategically position themselves as key players in the business-to-consumer (B2C) messaging market.
Enhancing Business-to-Consumer (B2C) Customer Engagement
Mavenir Engage allows service providers to stand out from the OTT noise by offering brands and aggregators a messaging solution that has the attributes they covet:
- Reach—any consumer with a mobile phone number and an RCS compatible device and backward compatibility with MMS or SMS only devices
- Clean Channel—ensuring the conversation between the brand and the consumer is private and the content will not be shared with third parties for other purposes (e.g.: tracking)
- Richness—the RCS Universal Profile provides a baseline that all clients and devices support for rich multimedia capabilities such as images, audio, video, rich cards (single or in carousels), pre-configured response buttons, QR codes and more
- Rewards—the monetization platform allows opt-in consumers to receive offers and be rewarded with minutes/megabytes/points or other assets
- Privacy and protection—with business authentication and authorization that assures consumers they are interacting with the real brand, and lets them finalize the conversation whenever they want, opting out from receiving additional messages.
Why service providers need to have their own messaging solution
For brands to see mobile messaging as the ultimate digital billboard, a business messaging solution needs to provide rich communications that reach the highest number of eyeballs possible, while ensuring compliance with security and privacy regulations and, most importantly, the guarantee of a clean channel to the consumer—where metadata is not harvested to be sold to their competitors for tracking or advertising purposes. Outsourcing your messaging services can put many of these factors at risk.
Need More Information?
Talk to a Mavenir expert to know more about how Mavenir Engage can accelerate your time to market for business messaging and customer engagement.
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