Even if the specifications of the RCS MaaP layer are fundamentally designed for chatbot interaction, they do not provide a definition of what a chatbot development system or framework needs to do. In fact, a MaaP implementation does not even need to include chatbot creation capabilities. The intention is to promote an open ecosystem where any chatbot…
As Mavenir have already mentioned in our previous blogs, reach is key for brands, but once the connection between the brand and the consumer has been made, a fast and responsive bidirectional communication needs to be established. This applies also to mobile messaging. Businesses have always seen the potential of embracing technological advancements. With the…
It’s true, Over-The-Top (OTT) messaging applications like GroupMe, WhatsApp, and Facebook Messenger are growing in popularity worldwide. Even so, they pale in comparison to the biggest messaging platform of them all – SMS. According to a joint report from Radicati, Ooyala, and Statista, it is SMS (not a popular OTT app) that tops the list of the…
With RCS deployed by 53 mobile network operators in 27 countries and 159 million monthly active users in the first quarter of 2018—expected to reach 450 million by 2020 in conservative forecasts and 1 billion in more aggressive ones[i]—the evolution from SMS to RCS seems unstoppable! It will bring fresh air for brands to reach their consumers…
Although enterprise communication technology has come a long way since its inception, today’s unified communications and collaboration (UCC) solutions focus primarily on wireline-centric solutions that are underserving a predominantly mobile workforce. With businesses going global, spanning multiple geographies and time zones, the trend of working on-the-go has become a reality for most professionals, intensifying the…
Mobile Europe recently sat down with our very own John Baker, Senior Vice President of Business Development, to discuss why networks need to change for the 5G era in the latest 5G Insights Report. WHAT IS DRIVING OPERATOR 5G STRATEGIES TODAY – COST SAVINGS OR REVENUE GENERATION? John Baker: It’s actually both and you really can’t…
We have taken it for granted. When we use our smartphone, it is just another icon on the screen but, believe it or not, SMS is more than 35 years old. It was first proposed for the Global System for Mobile Communications (GSM) in 1982, although its most popular time was the late 90s and…
Operators are beginning to grasp the scale and potential of A2P (Application to Person) messaging revenues, and how advances in messaging technology will enable them to overcome the dominance of OTT messaging apps. Juniper research forecasts that A2P messaging revenues will hit $50B globally by 2022. With the right strategies in place, operators can dominate…
You know the saying, “if it sounds too good to be true, it probably is”? Google, seizing the opportunity to capture B2C messaging revenue, is offering operators free RCS P2P (Person to Person) messaging. RCS stands for Rich Communication Services — a far richer messaging experience than SMS/MMS (more on this below). On the surface, it sounds…
A cloud-based RCS interconnect hub would serve as an efficient means of deploying secure, advanced RCS communications. The days of being restricted to a 160-character text message are long gone, SMS itself is now seen as “traditional” and, following the recent deluge of OTT messaging services such as iMessage, Snapchat and WhatsApp, the growth of Rich…
