Mobile Solutions
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With the explosive growth in the SMS and MMS traffic in the global market and the decline in ARPU, operators need solutions that provide value-added services, service differentiation and cost-effective traffic growth traffic as well as CAPEX and OPEX savings.
Some operators may face an operational dilemma with legacy SMSC and MMSC which require complete rip-and-replacement in favor of an advanced platform. Mavenir is a leader in Converged Messaging and offers a range of solutions including an IP-SMSC, AirMessenger, AirGate and MMSC solutions which meet all the requirements for capacity, layered functionality, service modularity and a future proof architecture.
Mavenir also supports next generation IP Messaging applications such as the 3GPP IP-SM-GW, Web Messaging, OMA Converged IP Messaging (CPM) and Rich Communication Suite, providing a seamless evolution path towards convergence and IP Messaging.
Unique Business Value:
Service Monetization – Personalized SMS and MMS Services
Mavenir offers a comprehensive set of services for SMS and MMS to help operators further monetize mobile messaging by either increasing revenue generating traffic, or simply by increasing brand loyalty. Personalized services such as message forwarding, copying to SMS/MMS or Email, group messaging, auto reply and blacklist/white list provide richness control to the end users. The extension of SMS and MMS to web messaging, which offers both delivery and sending of messaging from the web and introduces the email-like inbox for easy access of mobile messaging from any browser, is a powerful differentiator to establish user loyalty.
Operators can also add third party application such as spam filtering, personalized mobile advertising to improve the top-line for operators facing fierce competition and commoditization of SMS revenues.
Service Security – Network and Personal
Messaging-based security threats are a significant and growing challenge in every region of the world. As a result, many operators are losing revenue today without realizing it due to subscriber churn, customer service and fraud costs, negative brand impact and slower adoption of new services.
Mavenir’s Network & Personal Security solution lets mobile operators deal with the dynamics of escalating and ever-changing threat vectors, while safeguarding the mobile network infrastructure, users and applications … and ultimately protecting profits. The Network & Personal Security solution builds a protective edge in the network that insulates the existing network infrastructure from current and future threat vectors. There are three incremental protection layers: Firewall, Content Filtering and User Control, and these provide an airtight security shield for both network-wide and personal protection, as well as inspection of the source of the traffic and its content.
Cost Reduction – Messaging Network Optimization
Messaging traffic continues to exceed all predictions in terms of traffic growth. However, pricing “bundles” for messaging and data services are dramatically reducing the average revenue per message (ARPU). Operators need to optimize their messaging infrastructure for the quick introduction of new services such as Social Networking, Mobile Banking, Mobile Marketing and Mobile Advertising, but also to streamline CAPEX and OPEX by using the latest developments in messaging technologies and benefiting from strategies like regionalization and hosting.
Mavenir’s Messaging Network Optimization solution provides a cost effective way to build the infrastructure required to best meet evolving business demands and models. The tiered approach leverages best-of breed components to offer exceptional services, taking advantage of the investment made in the existing infrastructure and supporting a low-risk evolution to new technologies like SIP and RCS to provide the innovation needed to build brand value. The Messaging Network Optimization solution incorporates nearly two decades of experience of developing and supporting some of the most complex, high-performing mobile networks around the globe.
The modularity of our products provides flexibility of deployment models and integration of new services. Depending on operator needs, each of the products can be engineered as an SMS or MMS Router to perform FDA, as an SMPP/HTTP/Short Code Gateway for 3rd party content and service provider management or a full SMSC complete with Store and Forward functionality. The architecture is inherently efficient – functional modules are engineered separately and only invoked as needed.
Solution Components and Features:
- IP SMSC – for SMS routing, Personalized SMS services and SMPP gateway functionality.
- Rich Messaging Server – for MMS routing, MMS interworking and full MMSC support for legacy 2G/3G mobiles.
- AirMessenger - a suite of products for SMS routing, store, security and personalized services.
- AirGate - for multimedia messaging gateway
