Mavenir's RCS solution offers a compelling business case with rapid deployment of rich presence, messaging and media sharing services across RCS enabled devices. Operators gain customer loyalty and revenue increase with new user experiences. RCS empowers mobile social communities to help operators grab services market share vs. commoditizing into a pipe provider.

Presence is a key enabler for rich communications across mobile user communities. Presence fuels revenue generating services such as enhanced address book, messaging, media sharing, gaming, social networking and voice services such as push to talk for both consumer and enterprise users. Personalized user profiles across multiple devices bundled with privacy managed location information accelerate adoption of new applications via multiple app stores. 2G Presence detection eliminates the barrier for service ubiquity across entire user base.

Service Differentiation – Rich Messaging

Messaging is a critical source of revenues for global mobile operators, making it critical to offer new capabilities to keep the service attractive for an end user. RCS solution introduces rich messaging services from simple text IM to conversational and group messaging. Bundled with Media sharing, industry driven interoperability, operators can truly grab the opportunity to offer simple but rich user experiences over their multi-generation access networks. The service is extended to non-RCS mobiles via SMS and MMS, with network intelligence to route the message to available device or the client.

Service Differentiation – Media Sharing

Photos, videos, walls, icons, content and file sharing has become a widely accepted mode of sharing information, asynchronously. Mavenir RCS solution empowers the users to share any kind of media across both RCS and non-RCS clients to enhance the user experience.

Service Differentiation – Social Networks Aggregation

A key differentiation offered by Mavenir RCS solution is interaction with Web 2.0 social networking communities. Mavenir enhances the user experience by aggregating buddy notification feeds from various sites to offer a simple, streamlined social activity map for their close group of web buddies. Mavenir RCS solution also offers interworking with web IM communities to leverage its usage growth to benefit the operator value proposition. Mobile operators become the launch pad for Web 2.0 services.

Network Cost Optimization – Integrated Solution

The solution integrates Presence and Instant Messaging servers with the IMS core on the mOne Convergence Platform making it easy for mobile operators to deploy services rapidly in a highly competitive market. The collapsed architecture drastically reduces entry costs for IMS service and enables operators to focus their resources on marketing and creating differentiated features instead of dealing with operational complexities. The app servers have modular flexibility to be integrated with any 3rd party IMS core already deployed in the network.

Network Cost Optimization – Single, Scalable Platform

The RCS solution is based on our flagship, highly scalable mOne platform with carrier grade reliability and leading capacity offering lowest cost per TPS. It offers multiple deployment options with distributed or integrated functionality. The modular software architecture with flexible service logic execution engine enables continuous innovation to offer rich end user experience.